108 Finalists compete for sought-after Pendoring trophy

Back to archive

No fewer than 108 finalists will be competing for the honour of winning a sought-after Pendoring trophy - the biggest tally in many years.

To ensure that only the very best submissions from 447 entries were awarded, finalist status was quite a challenge for the judges. Over a period of three days, they immersed themselves in the work, carefully considering each and every entry, some over and over again. At the end of the day, they agreed that judging the entries in different languages on an equal footing was a very interesting exercise.

In the agency section, the craft category was by far the strongest, shining with 21 finalists. The radio category came in second with 16 finalists.

A total of 28 agencies entered their work. Leading the way with 15 finalists is Joe Public, followed by FCB, Johannesburg, with 9 finalists.

The student category produced 21 finalists. Stellenbosch Academy of Design and Photography came out tops with 6 finalists, followed by Vega School of Brand Leadership, Pretoria, with 4 finalists.

  • Tickets for the glittering gala event at Vodacom World, Midrand on Friday, 28 October 2016 are now available from Corrie le Roux at corrie@vibrantmedia.co.za or 011 880 5202.

Join the Pendoring Facebook group or follow @Pendoring_ on Twitter and use the hash tag #Pendoring.


PENDORING 2016 FINALISTS

Television/Cinema Commercials - Production budget exceeding R1m (Sponsored by kykNET)

Title: #2X    
Agency: The Odd Number      
Advertiser: VIP (Vote is Power)
Language: Zulu

Title: Cater              
Agency: M&C Saatchi Abel, Cape Town         
Advertiser: Nando’s
Language: All 11 official languages

Title: Hierdie Man Bou 'n Ruimtetuig                   
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans

Title: Tougherer
Agency: FCB, Johannesburg    
Advertiser: Toyota
Language: Afrikaans

Title: TV and Life are 1: The Artist
Agency: OpenCo         
Advertiser: SABC 1
Language: Zulu

Television/Cinema Commercials - Production budget under R1m (Sponsored by kykNET)

Title: Afrikaans tot innie jimmel               
Agency: Uppe Marketing                    
Advertiser: Afrikaans.com
Language: Afrikaans

Title: Afsê                
Agency: DPK                
Advertiser: Liedjie.com
Language: Afrikaans                                                               

Title: Die Celeb-jagter                   
Agency: DPK                
Advertiser: Aardklop Nasionale Kunstefees
Language: Afrikaans                                                          

Title:  Campaign: Musiek vir elke oomblik          
Agency: DPK                
Advertiser: Liedjie.com
Language: Afrikaans        

Title: Umhlobo Wenene FM                      
Agency: OpenCo                     
Advertiser: SABC Umhlobo Wenene FM
Language: Xhosa

Non-Broadcast Video & Film

Title: Campaign: Elke Woord is 'n Meesterstuk  
Agency: King James Group     
Advertiser: Sanlam
Language: Afrikaans

Internet Commercials; TV Trailers; Content Promos; Branded Content Video

Title: kykNET & kie is aan die blom          
Agency: Birthmark                  
Advertiser: kykNET & kie
Language: Afrikaans

Title: kykNET Movies         
Agency: Clearwater                
Advertiser: kykNET
Language: Afrikaans

Title: Troy Brutus   
Agency: Uppe Marketing                    
Advertiser: Afrikaans.com
Language: Afrikaans

Radio Communication

Title: Campaign: Airtime Transfer            
Agency: FCB 1886
Advertiser: Cell C 
Language: Afrikaans

Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans & Sotho

Title: Campaign: Bad Parts            
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans & Zulu

Title: Campaign: Die Ware Jakob  
Agency: Joe Public
Advertiser: Mercedes-Benz
Language: Afrikaans

Title: Directions                  
Agency: FCB, Johannesburg
Advertiser: Lexus
Language: Afrikaans

Title: GPS Stutter               
Agency: FCB, Cape Town
Advertiser: BMW Motorrad
Language: Afrikaans

Title: Jan                  
Agency: FCB, Cape Town
Advertiser: BMW Motorrad        
Language: Afrikaans

Title: Campaign: Quieter Cabin    
Agency: FCB 1886
Advertiser: Toyota
Language: Afrikaans

Title: Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2   
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC    
Language: Zulu

Title: Slyza Tsotsi 3             
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC    
Language: Zulu

Title: Campaign: Street Movie Reviews                    
Agency: Ogilvy & Mather, Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu

Title: Sterfbed                    
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans

Title: Tronklied                   
Agency: Joe Public
Advertiser: One School at a Time
Language: Afrikaans

Title: Tronkkreet    
Agency: Joe Public
Advertiser: One School at a Time
Language: Afrikaans

Title: Umsebenzi                 
Agency:  The Odd Number      
Advertiser: BBC Brit        
Language: Zulu

Title: Wholenut Fish          
Agency: The Odd Number
Advertiser: BBC Lifestyle
Language: Zulu

Newspaper Advertising

Title: Campaign: Hilux’tjie
Agency: FCB, Johannesburg
Advertiser: Toyota
Language: Afrikaans

Title: Legende         
Agency: Joe Public
Advertiser: McCain
Language: Afrikaans

Title: Mob   
Agency: OpenCo
Advertiser: Apartheid Museum
Language: Afrikaans

Title: Campaign: Tussen die Boeke
Agency: Ignite Joe Public
Advertiser: MBSA
Language: Afrikaans

Title: Vet uit die storie
Agency: Joe Public
Advertiser: Clover
Language: Afrikaans

Title: Uhlu Lozalo   
Agency: Joe Public
Advertiser: Nedbank
Language: Zulu

Magazine Advertising

Title: 15 FX Expanding advert       

Agency: Red September
Advertiser: John Deere
Language: Afrikaans

Title: Droë verpakking       
Agency: Joe Public
Advertiser: Clover
Language: Afrikaans

Title: Campaign: Loop voor jy jou vasloop
Agency: Joe Public      
Advertiser: PNet
Language: Afrikaans

Title: Campaign: 'n Tikkie tuiste
Agency: King James II             
Advertiser: Tiger Brands
Language: Afrikaans

Title: Campaign: The More you Listen, The More You Know
Agency: King James II             
Advertiser: SAfm
Language: Afrikaans, Zulu, Tswana

Posters

Title: Campaign: #Jetloveyourself
Agency: Joe Public

Advertiser: Jet
Language: Afrikaans, Zulu

Title: Campaign: Beteuel die Barbaar
Agency: Ignite Joe Public                    
Advertiser: High Street Barber
Language: Afrikaans

Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists                
Advertiser: CNA
Language: Afrikaans

Title: Campaign: In die gesig gevat
Agency: Joe Public      
Advertiser: plastiesechirurg.co.za
Language: Afrikaans

Title: Campaign: Maps
Agency: 34°                 
Advertiser: Campworld
Language: Afrikaans

Title: Campaign: Verbloem dit
Agency: FCB, Cape Town                    
Advertiser: Netflorist
Language: Afrikaans

OUT-OF-HOME

No finalists

WEBSITES, MICROSITES, MOBILE APPLICATIONS & SITES (Sponsored by Media24)

Title: Afrikaans.com                       
Agency: Uppe Marketing                                
Advertiser: Afrikaans.com
Language: Afrikaans

ONLINE & MOBILE ADVERTISING, SOCIAL MEDIA & EMAIL MARKETING

No finalists

ORIGINAL AFRIKAANS (Sponsored by Dagbreek Trust)

Title: Campaign: Geen gestry
Agency: J Walter Thompson               
Advertiser: Ford
Language: Afrikaans

Title: Campaign: Goedkoop Koop
Agency: DDB South Africa                  
Advertiser: Honda
Language: Afrikaans

Title: kykNET & kie is aan die blom          
Agency: Birthmark                  
Advertiser: kykNET & kie
Language: Afrikaans

Title: Rampartytjie 
Agency: FCB, Johannesburg                
Advertiser: Toyota
Language: Afrikaans

Title: Campaign: Want Dis Hemels!
Agency: Etiket             
Advertiser: Kief Koekies
Language: Afrikaans

Retail Communication

Title: Campaign: Amanda!
Agency: MetropolitanRepublic
Advertiser: Legit
Language: Zulu

Title: Campaign: Little Shop is verby!
Agency: Ninety9Cents Communications
Advertiser: Checkers
Language: Afrikaans

Title: Campaign: Verander haar deuntjie met  'n steentjie
Agency: Ninety9Cents Communications        
Advertiser: Winhall & De Stadler Jewellers
Language: Afrikaans

CRAFT

Craft: Typography

Title: B is vir…
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans

Craft: Editing

Title: Die Mystic Boer
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans

Craft: Performance

Title: Campaign: Airtime Transfer
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans

Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather, Johannesburg
Advertiser: KFC
Language: Zulu

Title: Sterfbed
Agency: DDB South Africa
Advertiser: SABC TV Licences
Language: Afrikaans

Craft: Animation

Title: Hierdie Man Bou 'n Ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans

Craft: Production Design

Title: Hierdie Man Bou  'n Ruimtetuig
Agency: Mullen Lowe, Cape Town
Advertiser: GWK
Language: Afrikaans

Craft: Writing

Title: Campaign: Airtime Transfer
Agency: FCB 1886
Advertiser: Cell C
Language: Afrikaans

Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho

Title: Campaign: Quieter Cabin
Agency: FCB 1886
Advertiser: Toyota
Language: Afrikaans

Title: Campaign: Slyza Tsotsi
Agency: Ogilvy & Mather,Johannesburg
Advertiser: KFC
Language: Zulu

Title: Vet uit die storie
Agency: Joe Public
Advertiser: Clover
Language: Afrikaans

Title: Wat jou sterre sê
Agency: Joe Public
Advertiser: People Opposing Women Abuse (POWA)
Language: Afrikaans

Craft: Illustration

Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans

Title: Campaign: Maps
Agency: 34°
Advertiser: Campworld
Language: Afrikaans

Craft: Art Direction

Title: Campaign: Flitskaarte
Agency: Promise Brand Specialists
Advertiser: CNA
Language: Afrikaans

Title: Campaign: June 16 Bebathi
Agency: Dashboard Africa
Advertiser: ChannelO
Language: Zulu

Craft: Music & Sound Design

Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho

Craft: Special Visual Effects

Title: #2X
Agency: The Odd Number
Advertiser: VIP (Vote is Power)
Language: Zulu

Craft: Motion Graphic Design

Title: Herleef 'n era
Agency: Birthmark
Advertiser: kykNET & kie
Language: Afrikaans

Craft: Direction

Title: Campaign: A War of Words
Agency: FCB, Johannesburg
Advertiser: Netflorist
Language: Afrikaans, Sotho

COMMUNICATION DESIGN

Title: Awkward Silence
Agency: 34°
Advertiser: Warwick Wines
Language: Afrikaans

Title: Campaign: Elke Woord is 'n Meesterstuk
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans

Title: Campaign: Hou dit skoon
Agency: Abnormal
Advertiser: Guys in Green
Language: Afrikaans

Title: Kukhanya Bha
Agency: OpenCo
Advertiser: IKwekwezi FM
Language: Ndebele

Title: Teaching Typefaces
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Reddam House
Language: Ndebele

LIVE EVENTS & ACTIVATIONS

Title: Elke Woord is 'n Meesterstuk  
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans

Title: Veiligheidsveldtog 
Agency: Ignite Joe Public
Advertiser: De Beers
Language: Afrikaans

INTEGRATED CAMPAIGN (Sponsored by Toyota)

Title: Elke Woord is 'n Meesterstuk  
Agency: King James Group
Advertiser: Sanlam
Language: Afrikaans

Title: Hoe lyk jou Afrikaans?  
Agency: Uppe Marketing
Advertiser: Afrikaans.com
Language: Afrikaans

Title: Musiek-vasvra 
Agency: the human.kind group
Advertiser: Auto & General
Language: Afrikaans

STUDENTS

Student – Television; Cinema; Video Communication; Internet Commercials

Title: Die kleur van ons hartsgedagtes
Tertiary Institution: University of Johannesburg
Students: Lawrence Symonds, Kelebogile Lenyai, Jabulile Zwane
Language: Afrikaans
Student – Radio Communication

Title: Nna maratong
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Marvin Mpanda
Language: Tswana
Student – Print Communication

Title: Campaign: Animal Thieves  
Tertiary Institution: AAA School of Advertising, Cape Town
Students: Jessica Deary, Jaco Louw
Language: Afrikaans
Title: Die lewe van 'n pakkie Prestik        
Tertiary Institution: University of Johannesburg

Students: Raquel Ribeiro, Evah Motsego, Xolisa Sikelenge
Language: Afrikaans

Title: Campaign: Konstabel & Jagluiperd 
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Henk Malherbe
Language: Afrikaans

Title: Nou-Nou       
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Sarah Yeats
Language: Afrikaans

Title: S'lahla
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Koketjo Masebe
Language: Sepedi

Title: Campaign: Tuis Besoek
Tertiary Institution: AAA School of Advertising,Cape Town
Students: Hanno Koen & Jaco Louw
Language: Afrikaans

Student – Digital Interactive Communication

Title: Laat die tonge KLAPP Toep
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Miemie-Louise van der Walt, Michelle van Stitert
Language: Afrikaans

Student – Communication Design

Title: Bakgat Baard Hoër Baard Bybel
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster
Language: Afrikaans

Title: Breinmagnaat
Tertiary Institution: North-West University
Student: Marie Serfontein
Language: Afrikaans

Title: Delf
Tertiary Institution: AAA School of Advertising Johannesburg
Student: Danika Corral
Language: Afrikaans

Title: Plesierdier
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Students: Kayleigh Garrett, Annette Minnaar
Language: Afrikaans

Title: Soetkaroo
Tertiary Institution: Vega School of Brand Leadership, Cape Town
Students: Saskia Sevenster, Bianka Wessels
Language: Afrikaans

Title: TP vir bome
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Students: Cheri Kustner, Helen Aadnesgaard, Gerhard Cronje
Language: Afrikaans

Student – Craft

Craft: Illustration

Title: 30 Years of South Africa Illustrated
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Lutho Mtyamde
Language: Afrikaans

Student – Integrated Campaign (Sponsored by ATKV)

Title: 101 gebruike vir Prestik
Tertiary Institution: University of Johannesburg
Students: Raquel Ribeiro, Evah Motsego, Xolisa Sikelenge
Language: Afrikaans
Title: Bakgat Baard Hoër Veldtog
Tertiary Institution: Stellenbosch Academy of Design and Photography
Students: Carel Pretorius, Ewald Verster, Lucia Petschnig
Language: Afrikaans

Title: Die water is perfek!
Tertiary Institution: Red & Yellow School of Logic and Magic, Cape Town
Students: Carina Bonse, Gabi van Niekerk
Language: Afrikaans

Title: Dis Kak in die Donker
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Marjòrie Meijerink
Language: Afrikaans

Title: Nie Netflix Nie
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Keagan Clack
Language: Afrikaans