Pendoring judges: cream of the creative crop

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The judging panel for this year’s Pendoring Advertising Awards has been announced and once again represents a number of the country’s top and highly esteemed creatives.  

“After a careful filtering process and discussions with industry pundits, we believe we’ve selected an excellent judging panel. As the credibility of the Awards is a top priority for Pendoring, no stone has been left unturned to ensure that we invite the cream of the creative crop,” says Franette Klerck, Pendoring General Manager.

“From an enterprising project that was created in 1995 to put the spotlight on the sharpest Afrikaans advertising, Pendoring has evolved over the past 21 years into a comprehensive, truly South African advertising festival where mother-tongue advertising takes centre stage be it in Afrikaans, Zulu, Xhosa, or any of the other indigenous languages.

“Therefore we will only have one judging panel this year, as each one of South Africa’s indigenous languages now competes on equal footing for Pendoring’s sought-after gold and silver trophies in all the categories,” Klerck added.

The 14 judges are:

Susan Aukema, freelance art director

Paul de Klerk, executive creative director, Etiket

André de Wet, group head: copy writer, FCB, Cape Town

Antoinette  Johnson, senior copy writer, Ogilvy, Johannesburg

Festus Masekwameng, managing partner & executive director, MKT Media

Jacque Matthee, executive creative director, Y&R, Johannesburg

Qingqile Mdlulwa, executive creative director, Connect & More

Freda Raubenheimer, art director, Joe Public

Sbu Sitole, creative director, The Odd Number

Molefi Thulo, creative director, Ogilvy, Johannesburg

Zwelakhe Zee Tshabangu, managing director and executive creative director, Dashboard Africa

Tian van den Heever, creative director, FCB, Johannesburg

Marius van Rensburg, executive creative director, Ninety9cents Communications

Deon Wiggett, executive creative director and founding partner, Famous Copy

“When judging the Pendoring entries, I will look at the level of craft. I love an execution that takes beautiful insights and ideas and elevates them into great pieces of communication,” says Molefi Thulo, creative director from Ogilvy, Johannesburg.

André de Wet, group head: copywriting from FCB, Cape Town, says he will look for a feeling of “why didn’t I think of this” when he judges the entries.

“Jealousy is usually the first sign that I think an ad is good. Secondly, it should only work in one of the indigenous languages – that is what makes Pendoring such a unique awards show.”

Deon Wiggett, executive creative director and founding partner of Famous Copy, says he will pretty much look for the same old things when judging the entries: skill, relevance and compelling work.

“It’s cool that language is not a differentiating factor this year – it gives us the opportunity to take a proper look at all the SA work that’s not created in English. I reckon we’re going to see plenty of really interesting work.”

All work commercially published, announced or broadcast for the first time between 1 August 2015 and 31 July 2016 can be entered.  Enter online at www.pendoring.co.za. Entries close on Monday, 1 August 2016.

The finalists will be announced on Friday, 16 September.

Pendoring is the only advertising awards in South Africa with considerable cash prizes for winners.

-The overall winners, who will respectively receive the Prestige award and Umpetha award, will both win a cash prize of R100 000 comprising an overseas study trip.

-Each gold winner in every category receives R6 000 cash and silver winners R2 500 each.

-For students, R20 000 are up for grabs: R10 000 for the overall Afrikaans winner, and R10 000 for the overall winner of the other best indigenous language entry.

-The advertiser of the recipient of the Prestige Award will receive free airtime and advertising space from participating Pendoring partners.

-The gold winner in the radio category will receive commercial airtime to the value of R75 000 from OFM, provided the winning commercial was scheduled on OFM. Should there be more than one gold winner, each winner will receive commercial airtime to the value of R50 000 from OFM, provided the winning commercials were scheduled on OFM.

Join the Pendoring Facebook group or follow @Pendoring_ on Twitter and use the hashtag #Pendoring2015.


Franette Klerck, Pendoring General Manager