84 FINALISTS COMPETING FOR SOUGHT-AFTER PENDORING TROPHY

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No less than 84 finalists will be competing for the honour of winning a sought-after Pendoring trophy at Pendoring’s 20th Awards ceremony, which will be held at Vodacom World in Midrand on 30 October.

The finalists were chosen from 283 entries. Nineteen agencies produced finalists for this year’s awards. Joe Public once again takes the lead with thirteen. FCB, Cape Town is second with seven finalists. These two agencies are followed by Promise Brand Specialists and Ninety9Cents Communications with five finalists each. Etiket, Ireland/Davenport and TBWA\Hunt\Lascaris Johannesburg can boast of four finalists each.

TWO.AM Agency, Birthmark and Native VML have three each, Shift Joe Public, Baie-Lingual Concepts, DDB South Africa and Chasing Migada Productions have two each and King James, Cape Town, FCB 1886, Black River F.C., Haas Advertising and Africards have one each.

In the student categories, the North-West University once again produced most of the finalists – eleven. The NWU is followed by the Stellenbosch Academy of Design and Photography with four finalists, Vega, Pretoria and AAA, Johannesburg with two each and the University of Pretoria with one finalist.

Tickets for the gala event on Friday evening 30 October are available from Corrie le Roux at corrie@vibrantmedia.co.za or 011 880 5202.

PENDORING 2015 FINALISTS (in alphabetical order according to the title of the entry)

TELEVISION/CINEMA (with a production budget exceeding R600 000) (Sponsored by kykNET)

Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24

TELEVISION/CINEMA (with a production budget less than R600 000) (Sponsored by kykNET)

Title: Campaign: Afrikaans in Argentinië
Agency: Promise Brand Specialists
Advertiser: CNA

Title: Bulldog
Agency: Ninety9Cents Communications
Advertiser: Checkers

NON-BROADCAST VIDEO & FILM

No Finalists

RADIO

Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp

Title: Campaign: 5 Minute
Agency: TBWA\Hunt\Lascaris, Johannesburg
Advertiser: Tiger Brands

Title: ’n Leeftyd in ’n Minuut
Agency: Joe Public
Advertiser: Dialdirect

Title: Campaign: Noodsaaklikhede
Agency: FCB, Cape Town
Advertiser: Engen QuickShop

Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral

Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank

Title: Vegan
Agency: Joe Public
Advertiser: Steers

Title: Wildtuin
Agency: TBWA\Hunt\Lascaris, Johannesburg
Advertiser: Tiger Brands

NEWSPAPERS

Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp

Title: #TheDress
Agency: Ireland/Davenport
Advertiser: Salvation Army

MAGAZINES (Sponsored by Huisgenoot)

Title: Campaign: Klankbane
Agency: FCB, Cape Town
Advertiser: BMW Motorrad

POSTERS

Title: Rock Jou Snor
Agency: TWO.AM Agency
Advertiser: MK

OUT-OF-HOME

No finalists

DIGITAL – WEBSITES, MICROSITES, MOBILE APPLICATIONS & SITES (Sponsored by Media24)

Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies

DIGITAL – ONLINE & MOBILE ADVERTISING, SOCIAL MEDIA & EMAIL MARKETING

Title: Campaign: Stemposboodskappe
Agency: Baie-Lingual Concepts
Advertiser: The-O/Produce/Sound Patch Collaboration

ORIGINAL AFRIKAANS (Sponsored by The Dagbreek Trust)

Title: Campaign: Bestanddele
Agency: Joe Public
Advertiser: Foodcorp

Title: Bodemloos
Agency: Shift Joe Public
Advertiser: Mugg & Bean

Title: Campaign: Kies jou kompetisie reg
Agency: DDB South Africa
Advertiser: SABC

Title: Kinderboeke
Agency: Promise Brand Specialists
Advertiser: CNA

Title: Campaign: Klankbane
Agency: FCB Cape Town
Advertiser: BMW Motorrad

Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24

Title: Campaign: 5 Minute
Agency: TBWA\Hunt\Lascaris, Johannesburg
Advertiser: Tiger Brands

Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral

Title: Suzaniël
Agency: Ninety9Cents Communications
Advertiser: Checkers

Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank

Title: Campaign: Troetelname
Agency: Ninety9Cents Communications
Advertiser: Winhall & de Stadler Jewellers

Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies

Title: Wildtuin
Agency: TBWA\Hunt\Lascaris, Johannesburg
Advertiser: Tiger Brands

RETAIL

Title: Campaign: Afrikaans in Argentinië
Agency: Promise Brand Specialists
Advertiser: CNA

Title: Campaign: Afrikarnivore
Agency: Joe Public
Advertiser: Steers

Title: Campaign: Noodsaaklikhede
Agency: FCB, Cape Town
Advertiser: Engen QuickShop

Title: Suzaniël
Agency: Ninety9Cents Communications
Advertiser: Checkers

Title: Campaign: Tjie
Agency: FCB, Cape Town
Advertiser: Corner Bakery

Title: Campaign: Troetelname
Agency: Ninety9Cents Communications
Advertiser: Winhall & de Stadler Jewellers

Title: Vernuftig Vermeng
Agency FCB, Cape Town
Advertiser: Equatorial Coffee

Title: Warm
Agency: Haas Advertising
Advertiser: Spur Steak Ranches

CRAFT

Title: Bodemloos
Agency: Shift Joe Public
Advertiser: Mugg & Bean
Craft: Writing

Title: FliekNET
Agency: Birthmark
Advertiser: KykNET Channels
Craft: Motion Graphic Design

Title: Campaign: Kies jou Kompetisie Reg
Agency: DDB South Africa
Advertiser: SABC
Craft: Writing

Title: Klein Riaan
Agency: Native VML
Advertiser: Netwerk24
Craft: Special Visual Effects

Title: KykNET Beleef jou Wêreld
Agency: Birthmark
Advertiser: KykNET
Craft: Direction

Title: KykNET Beleef jou Wêreld
Agency: Birthmark
Advertiser: KykNET
Craft: Special Visual Effects

Title: ’n Leeftyd in ’n Minuut
Agency: Joe Public
Advertiser: Dialdirect
Craft: Writing

Title: Campaign: Poespas Radio
Agency: Ireland/Davenport
Advertiser: CliffCentral
Craft: Writing

Title: Rock jou Snor
Agency: TWO.AM Agency
Advertiser: MK
Craft: Illustration

Title: Rock jou Snor
Agency: TWO.AM Agency
Advertiser: MK
Craft: Typography

Title: Campaign: Stemposboodskappe
Agency: Baie-Lingual Concepts
Advertiser: The-O/Produce/Sound Patch Collaboration
Craft: Music and Sound Design & Original Music and Sound Design

Title: Campaign: Treffers
Agency: Joe Public
Advertiser: Nedbank
Craft: Original Music and Sound Design

Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Cinematography

Title: Toe Vind Ek Jou
Agency: Chasing Migada Productions
Advertiser: Francois van Coke Feat. Karen Zoid
Craft: Direction

Title: Want dis lekker!
Agency: Etiket
Advertiser: Kief Koekies
Craft: Writing

COMMUNICATION DESIGN

Title: Haal die Taai uit Taal
Agency: Etiket
Advertiser: ATKV

Title: Campaign: Smaak verskil
Agency: Joe Public
Advertiser: Clover

Title: Vernuftig Vermeng
Agency: FCB, Cape Town
Advertiser: Equatorial Coffee

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Title: Boks Vol Inspirasie
Agency: Promise Brand Specialists
Advertiser: CNA

Title: Omkeerbare Tronkbaadjie
Agency: Joe Public
Advertiser: One School at a Time

Title: Sanlam Musiekfees
Agency: King James, Cape Town
Advertiser: Sanlam

INTEGRATED CAMPAIGN (Sponsored by the ATKV)

Title: Boks vol Inspirasie
Agency: Promise Brand Specialists
Advertiser: CNA

TRULY SOUTH AFRICAN – TELEVISION

Title: Starship
Agency: Black River F.C.
Advertiser: Electronic Media Network

TRULY SOUTH AFICAN – RADIO

Title: Campaign: A Funeral Plan for Big Families
Agency: Joe Public
Advertiser: Nedbank

Title: Campaign: Igugu
Agency: FCB 1886
Advertiser: Cell C

TRULY SOUTH AFRICAN – GENERAL

Title: Campaign: South African Christmas arriving 2015
Agency: Africards
Advertiser: Africards

TRULY SOUTH AFRICAN – CRAFT

No Finalists

STUDENTS

STUDENTS – TELEVISION; CINEMA; VIDEO COMMUNICATION; INTERNET COMMERCIALS

Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg

Title: Toorberg
Tertiary Institution: University of Pretoria
Students: Marilize Gouws, Monique Cowdrey

STUDENTS – RADIO

No Finalists

STUDENTS – PRINT COMMUNICATION

Title: Campaign: Alle Kwale
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Students: Megan Budler, Christi Meletakos

Title: Campaign: Etikette
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Student: Layla Loots

Title: Vat-nie-khaki
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Peter Assenga

STUDENTS – COMMUNICATION DESIGN

Title: Ja Oom, Nee Oom
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte

STUDENTS – CRAFT

Craft: Illustration
Title: Dorp
Tertiary Institution: North-West University
Student: Amanda van der Walt

Craft: Photography and Graphic Design
Title: Ja Oom, Nee Oom
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Casper Schutte

Craft: Illustration
Title: Maaifoedie
Tertiary Institution: North-West University
Student: Lise-Marié Clarke

Craft: Cinematography
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg

Craft: Editing
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron, John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg

Craft: Direction
Title: Spel
Tertiary Institution: North-West University
Students: Schalk Willem Theron,
John William Longland, Yolanda Mayer, Frané Els, Naydine Hartzenberg, Lindie Nel, Pieter de la Rey, Landie Terblanche, Marcelle Versteeg

STUDENTS – INTEGRATED CAMPAIGN

Title: Bekstil
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Miemie-Louise van der Walt

Title: MK Gly
Tertiary Institution: North-West University
Students: Lise-Marié Clarke, Stefan Kruger, PJ Pretorius, Roelien Potgieter

Title: MK Gons
Tertiary Institution: North-West University
Students: Reandi Engelbrecht, Adrien Viljoen, Ronel Swanepoel,
Luanri Venter

Title: MK Kuier
Tertiary Institution: North-West University
Student: Amanda van der Walt

Title: MK Live
Tertiary Institution: North-West University
Students: Tanya Loots, Marézane Trollip, Christine Muilwijk

Title: MK Tjoen-It
Tertiary Institution: North-West University
Students: Berné van Zyl, Suzél van Heerden, Junika van Schalkwyk

STUDENTS – TRULY SOUTH AFRICAN COMMUNICATION

Title: Campaign: Anyone’s Game
Tertiary Institution: AAA School of Advertising, Johannesburg
Students: Lizandri van de Merwe, Yenani Madikwa

Title: President
Tertiary Institution: AAA School of Advertising, Johannesburg
Student: Mahlatse Moetlo