Pendoring Advertising Awards announces 77 finalists

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No less than 77 finalists will eagerly attend this year’s 19thPendoring gala event, which will be held at Vodacom World in Midrand on 24 October.

The finalists were chosen from 330 entries. Two panels of judges met from 21 to 23 August to separate the wheat from the chaff. The panel responsible for judging the Afrikaans categories consisted of 11 senior creatives in the industry, while the truly South African categories had 10 senior creatives around the table, with two local chairs respectively.

Says Franette Klerck, General Manager of the Pendoring Advertising Awards: “Judging is always a tough task, as each entry must be thoroughly scrutinised to select only the very best ones. The judges once again acquitted themselves well of their task, and all the finalists can be very proud indeed that they have reached the final lap.”

Twenty professional agencies produced finalists for this year’s awards. Joe Public takes the lead with 10 finalists, while FCB Johannesburg and Ninety9Cents Communications each bagged 7 finalists. These big hauls are followed by The Jupiter Drawing Room, Johannesburg with 4 finalists.

The following agencies can also dust off their evening attire for the gala event in Midrand on 24 October: M&C Saatchi Abel, Cape Town, King James, Cape Town, FCB, Cape Town, The Open Collaboration OPENCO, Black River F.C., TBWA\Hunt\Lascaris, Johannesburg, Cheil South Africa, FCB 1886, Baie-Lingual Concepts, House of Brave, 4i Mobile, Ireland/Davenport, DDB South Africa, Baie-Lingual Blink Stefanus and Native VML (A complete list of finalists is attached at the end of this release).

In the student categories there are 18 finalists, with the North-West University standing proud with 5. The NWU is followed by the University of Johannesburg and the Red and Yellow School of Logic and Magic with four finalists each. Vega School of Brand Leadership in Cape Town and Pretoria, as well as AAA School of Advertising in Johannesburg and Cape Town each has finalists.

The Pendoring Gala event is a highlight on the advertising calendar and this year will prove no different. The event takes place at Vodacom World in Midrand on 24 October 2014 and tickets are now available.

The Pendoring Advertising Awards are well known as a very lucrative competition. The winner of the overall Prestige Award wins a R50 000 overseas study tour, while the client bags R2 million worth of free media. The winner of the Umpetha Award for the best truly South African entry receives a cash prize of R20 000, while the overall student winner receives R10 000. Each gold Pendoring winner receives R6 000 and each winner of a silver Pendoring gets R2 500 in cash.

Join the Pendoring Facebook group or follow @Pendoring_ on Twitter and use the hashtag #Pendoring2014. For more information on where to buy tickets for the gala event visit www.pendoring.co.za

Finalists for the 2014 Pendoring Advertising Awards:

TELEVISION/CINEMA (with a production budget exceeding R600 000)

No Finalists

TELEVISION/CINEMA (with a production budget less than R600 000)

Title: Kegelbal
Agency: FCB, Cape Town
Advertiser: Musica

Title: Hotel
Agency: FCB, Cape Town
Advertiser: Musica

NON-BROADCAST VIDEO& FILM

Title: 6de Sintuig
Agency: Baie-Lingual Concepts
Advertiser: The-O Recording Studio

Title: Markus Wormstorm
Agency: Ogilvy & Mather, Johannesburg
Advertiser: Pendoring 2013

Title: Zander
Agency: Ogilvy & Mather, Johannesburg
Advertiser: Pendoring 2013

RADIO

Title: Metamorfose
Agency: House of Brave
Advertiser: Piz Buin

Title: O Die Pyn
Agency: House of Brave
Advertiser: Die Son

Title: Hoekslypers
Agency: FCB 1886
Advertiser: Cell C

Title: Vrydag
Agency: FCB 1886
Advertiser: Cell C

Title: Wat sê die Jakkals?
Agency: FCB 1886
Advertiser: Cell C

NEWSPAPERS

Title: Anagram
Agency: Cheil South Africa
Advertiser: Breast Health Foundation

Title: Droomloopbaan, Droomkar, Droomvakansie (Campaign)
Agency: Joe Public
Advertiser: Lovers Plus

Title: Marinade vir ’n Enkeling, Agter Elke Bun (Campaign)
Agency: Ninety9Cents Communications
Advertiser: Checkers

Title: Informele nedersetting, Sokker, Berge, Strand (Campaign)
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Safari Braai Products

Title: Woordvinder
Agency: Cheil South Africa
Advertiser: Breast Health Foundation

MAGAZINES

Title: Loterykaartjie, Legkaartstukkie, Suurstofmasker (Campaign)
Agency: Joe Public
Advertiser: Bobtail

POSTERS

Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound

Title: Kakofonie, Kraai (Campaign)
Agency: Joe Public
Advertiser: Origin

Title: Blaaskans Bederwers (Swembad, Restourant)(Campaign)
Agency: The Open Collaboration OPENCO
Advertiser: Ambre

OUT OF HOME

No finalists

DIGITAL & INTERACTIVE COMMUNICATION

Title: Vergrote-realiteitstoep
Agency: 4i Mobile
Advertiser: Huisgenoot

Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg

INTEGRATED CAMPAIGN

No Finalists

ORIGINAL AFRIKAANS

Title: Apple-uitverkoping
Agency: Ninety9Cents Communications
Advertiser: Digicape
Title: Hardloop, Heelal, Hakskene (Campaign)
Agency: Joe Public
Advertiser: Produce Sound

Title: Hoe ry die Boere
Agency: Joe Public
Advertiser: Lovers Plus

Title: MôreOompie, Jan Pierewiet, Afrikaners is Plesierig (Campaign)
Agency: DDB South Africa
Advertiser: Wrigley Orbit

Title: O Die Pyn
Agency House of Brave
Advertiser: Die Son

RETAIL

Title: Agter Elke Bun, Marinade vir ’n Enkeling (Campaign)
Agency Ninety9Cents Communications
Advertiser: Checkers

Title: Apple-uitverkoping
Agency Ninety9Cents Communications
Advertiser: Digicape

Title: Hotel, Kegelbal (Campaign)
Agency FCB, Cape Town
Advertiser: Musica

CRAFT

Title: Appelwang-heuwels, Hou vas Pas (Campaign) (for Illustration)
Agency: FCB, Johannesburg
Advertiser: Toyota

Title: BobbejaanKlim die Berg (for Music and Sound Design)
Agency: FCB, Johannesburg
Advertiser: Lexus

Title: Droomvakansie, Droomkar, Droomloopbaan (Campaign) (for Illustration)
Agency Joe Public
Advertiser: Lovers Plus

Title: Keelgaatjies, Kakofonie, Kraai  (Campaign) (for Illustration)
Agency: Joe Public
Advertiser: Origin

Title: Blaaskans Bederwers (Swembad) (for Illustration)
Agency: The Open Collaboration OPENCO
Advertiser: Ambre

Title: Blaaskans Bederwers (Restourant) (for Illustration)
Agency: The Open Collaboration OPENCO
Advertiser: Ambre

COMMUNICATION DESIGN

Title: Appelwang-heuwels, Hou vas Pas, Son-trek-Waterpan (Campaign)
Agency: FCB, Johannesburg
Advertiser: Toyota

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Title: Die Blink Projek
Agency: Baie-Lingual Blink Stefanus
Advertiser: Blink Stefanus

TRULY SOUTH AFRICAN - TELEVISION
Title: Coke Bobby
Agency: FCB, Johannesburg
Advertiser: Coca-Cola South Africa

Title: Giving
Agency: Black River F.C.
Advertiser: First for Women

Title: Passport
Agency: FCB, Johannesburg
Advertiser: Toyota Prado Land Cruiser

Title: Picnic, Wedding (Campaign)
Agency: Ogilvy & Mather, Johannesburg
Advertiser: MultiChoiceDStv

Title: The Reader
Agency: King James, Cape Town
Advertiser: Bell’s Whisky

Title: We bring out the Big Cheeses
Agency: Ninety9Cents Communications
Advertiser: Checkers

TRULY SOUTH AFICAN - RADIO

Title: Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet (Campaign)
Agency: DDB South Africa
Advertiser: Wrigley Orbit

Title: Poverty-Liberty
Agency: Joe Public
Advertiser: One School at a Time

TRULY SOUTH AFRICAN - CRAFT

Title: A Rainbow for the Rainbow Nation (for Art Direction)
Agency: FCB, Johannesburg
Advertiser: Coca-Cola South Africa

Title: Mountains, Township, Football, Beach
(Campaign) (for Illustration)
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Safari Braai Products

Title: Prosper (for Cinematography)
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: ABSA KKNK

Title: The Reader (for Cinematography)
Agency: King James, Cape Town
Advertiser: Bell’s Whisky

TRULY SOUTH AFRICAN - GENERAL

Title: A Rainbow for the Rainbow Nation
Agency: FCB, Johannesburg
Advertiser: Coca-Cola South Africa

Title: Be The Most Famous You
Agency: TBWA\Hunt\Lascaris, Johannesburg
Advertiser: The Loerie Awards

Title: Cinemark Experience
Agency: Joe Public
Advertiser: Cinemark

Title: Fossil Biscuits
Agency: M&C Saatchi Abel, Cape Town
Advertiser: IZIKO Museums of South Africa

Title: The Street Store
Agency: M&C Saatchi Abel, Cape Town
Advertiser: The Haven Night Shelter on Napier

Title: Township, Mountains, Football, Beach(Campaign)
Agency: The Jupiter Drawing Room, Johannesburg
Advertiser: Safari Braai Products

Title: World AIDS Day WiFi
Agency: M&C Saatchi Abel, Cape Town
Advertiser: MWEB

TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Title: #YourLegendLivesOn
Agency: Ninety9Cents Communications
Advertiser: Tassenberg

Title: KeYona
Agency: Native VML
Advertiser: Nedbank

STUDENTS

Students – Traditional Media
Title: Meer Vlooi as Kooi, Meer Kat as Mat, Meer Kietsie as Kussing (Campaign)
Tertiary Institution: University of Johannesburg
Product/Service: Bissell

Title: Muriel, Aksel, Charlotte (Campaign)
Tertiary Institution: Red & Yellow School of Logic & Magic
Product/Service: Freshpak Rooibos

Title: Superman
Tertiary Institution: Red & Yellow School of Logic & Magic
Product/Service: HTH

Title: Vet, Dokter (Campaign)
Tertiary Institution: AAA School of Advertising,Johannesburg
Product/Service: Scrabble

STUDENTS - CRAFT

Title: Die Saak van Gert van Rooyen (for Design)
Tertiary Institution: University of Johannesburg
Product/Service: Gert van Rooyen

Title: KolonialeBliksem Rhodes (for Typography)
Tertiary Institution: University of Johannesburg
Product/Service: Koloniale Bliksem Lettertipes

STUDENTS – INTEGRATED CAMPAIGN

Title: Boksem-bier
Tertiary Institution: North-West University
Product/Service: Boksem Bier

Title: MK Fokkendans
Tertiary Institution: North-West University
Product/Service: MK

Title: MK NooitAlleenNie
Tertiary Institution: North-West University
Product/Service: MK

STUDENTS – TRULY SOUTH AFRICAN - GENERAL

Title: Boets
Tertiary Institution: Red & Yellow School of Logic & Magic
Product/Service: Boets Shoes

Title: Boxed in Type
Tertiary Institution: North-West University
Product/Service: Boxed in Type

Title: Jan van Riebeeck, Hendrik Verwoerd, Paul Kruger (Campaign)
Tertiary Institution: AAA School of Advertising, Cape Town
Product/Service: Captain Morgan

Title: Moustache, Jeans, Hair (Campaign)
Tertiary Institution: Vega School of Brand Leadership, Cape Town
Product/Service: Lion Matches

Title: Unicorn, Fountain (Campaign)
Tertiary Institution: Red & Yellow School of Logic and Magic
Product/Service: Cape Town Tourism

Title: Yellowbone Kappa Darkie?
Tertiary Institution: Vega School of Brand Leadership, Pretoria
Product/Service: Savanna

STUDENTS – TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Title: MK-Sosiaal
Tertiary Institution: North-West University
Product/Service: MK SosialeTelevisie

Title: Post Daises Depression
Tertiary Institution: Vega School of Brand Leadership, Cape Town
Product/Service: Rocking the Daisies

Title: Rajah
Tertiary Institution: University of Johannesburg
Product/Service: Rajah