Pendoring finalists hit the mark with truly South African insights

Back to archive
Two panels of judges, two local co-chairs and 16 judges sifted through the 360 entries of the 19th Pendoring Advertising Awards to determine the 79 finalists who will compete for this year’s awards. The Pendoring judging took place at Media Park in Auckland Park, Johannesburg, from 15 to 17 August.

Eighteen professional agencies and six advertising schools and tertiary institutions produced finalists for this year’s awards. Joe Public leads the pack with 14 finalists, followed by Draftfcb, Cape Town with six, while Draftfcb, Johannesburg, Etiket, and TBWA\Hunt Lascaris Johannesburg each has five finalists. Ogilvy, Johannesburg and Black River F.C. each has four finalists.

The Jupiter Drawing Room, Cape Town and tbsp///beyond the line each has three finalists, while Studio Zoo, MetropolitanRepublic, The Jupiter Drawing Room, Johannesburg and Baie-Lingual Concepts each has two. Orijin, Haas Advertising, FoxP2, Cape Town, M&C Saatchi Abel, Cape Town, and ThirtyFour each produced one finalist.

In the student categories there are 18 finalists in total. AAA School of Advertising, Cape Town has seven, while North-West University has four finalists. The Red & Yellow School of Advertising has three finalists, while AAA School of Advertising, Johannesburg has two. Vega School of Brand Leadership’s campuses in Pretoria and Cape Town each has one finalist.

On Friday, 20 September the winners will be announced at CTICC in Cape Town. Finalists will have to wait until then to see who walks away with the awards. The Prestige Award (including an overseas study tour worth R50 000) and the Umpetha Award (with a cash prize of R20 000) will also be announced on the night.

2013 PENDORING FINALISTS (alphabetically according to title)

TELEVISION/CINEMA (with a production budget exceeding R500 000)

Title:   Cell C Manifesto
Agency:   Ogilvy & Mather, Johannesburg
Advertiser:   Cell C

Title:   Mnr. Neus
Agency:   Joe Public
Advertiser:   Clover

Title:   OLX Bakkie
Agency:   Studio Zoo
Advertiser:   OLX

TELEVISION/CINEMA (with a production budget less than R500 000)

Title:   Afrikaans Kom Kaap Toe
Agency:   Draftfcb, Cape Town
Advertiser:   Pendoring Reklametoekennings 2012

Title:   kykNET Winter
Agency:   Orijin
Advertiser:   kykNET

NON-BROADCAST VIDEO & FILM

Title:   Missie Moskou
Agency:   Haas Advertising
Advertiser:   SARU

RADIO

Title:   300 Braai
Agency:   Draftfcb, Johannesburg
Advertiser:   Toyota

Title:   Diamante is 'n duisend woorde werd
Agency:   The Jupiter Drawing Room, Johannesburg
Advertiser:   Browns

Title:   NG vs Klopse
Agency:   Ogilvy & Mather, Johannesburg
Advertiser:   Mzansi Magic

Title:   Taai Oumas, Taai Tieners, Taai Meisies (Campaign)
Agency:   Draftfcb, Johannesburg
Advertiser:   Toyota

Title:   Vriendskap
Agency:   M&C Saatchi Abel, Cape Town
Advertiser:   Takealot.com

NEWSPAPERS

Title:   Neil
Agency:   Draftfcb, Cape Town
Advertiser:   Die Burger

Title:   Stories, Spelling, Rose (Campaign)
Agency:   Joe Public
Advertiser:   Bryanston Parallel Medium Pre-Primary School

MAGAZINES

Title:   Jan van Riebeeck, Nul, Klinkers (Campaign)
Agency:   FoxP2, Cape Town
Advertiser:   National Geographic Kids Magazine

Title:   Melktert
Agency:   Joe Public
Advertiser:   Clover

Title:   Ontbyt, Koffie (Campaign)
Agency:   Joe Public
Advertiser:   Clover

Title:   Zzzzzzzz
Agency:   Joe Public
Advertiser:   Douwe Egberts

POSTERS

Title:   Hoër Dinge
Agency:   TBWA\Hunt\Lascaris, Johannesburg
Advertiser:   Nissan

Title:   Onweerstaanbaar
Agency:   TBWA\Hunt\Lascaris, Johannesburg
Advertiser:   Nissan

Title:   Rhino
Agency:   Draftfcb, Cape Town
Advertiser:   Die Burger

Title:   Satanis, Voëls, Dik Vingers, Flerries (Campaign)
Agency:   Joe Public
Advertiser:   Ofm

Title:   Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)
Agency:   Draftfcb, Cape Town
Advertiser:   Pendoring Reklametoekennings 2012

OUT OF HOME

No finalists

DIGITAL & INTERACTIVE COMMUNICATION

Title:   #DISAFRIKAANS
Agency:   tbsp///beyond the line
Advertiser:   kykNET

Title:   Microsite: Grootste Afrikaner van Alle Tye
Agency:   Etiket
Advertiser:   Maroela Media

Title:   Social Media: Grootste Afrikaner van Alle Tye
Agency:   Etiket
Advertiser:   Maroela Media

DIGITAL MIXED MEDIA CAMPAIGN

Title:   Grootste Afrikaner van Alle Tye
Agency:   Etiket
Advertiser:   Maroela Media

Title:   Hyundai Superband
Agency:   The Jupiter Drawing Room, Cape Town
Advertiser:   Hyundai

INTEGRATED CAMPAIGN

Title:   Grootste Afrikaner van Alle Tye
Agency:   Etiket
Advertiser:   Maroela Media

Title:   Klop-Klop Wees Daar!
Agency:   ThirtyFour
Advertiser:   Clover

ORIGINAL AFRIKAANS

Title:   #DISAFRIKAANS
Agency:   tbsp///beyond the line
Advertiser:   kykNET

Title:   Hoër Dinge
Agency:   TBWA\Hunt\Lascaris, Johannesburg
Advertiser:   Nissan

Title:   Koffie, Ontbyt (Campaign)
Agency:   Joe Public
Advertiser:   Clover

Title:   OLX Bakkie
Agency:   Studio Zoo
Advertiser:   OLX

Title:   Onweerstaanbaar
Agency:   TBWA\Hunt\Lascaris, Johannesburg
Advertiser:   Nissan

Title:   Satanis
Agency:   Joe Public
Advertiser:   Ofm

RETAIL

No finalists

CRAFT

Title:   Mnr. Neus (for Animation)
Agency:   Joe Public
Advertiser:   Clover

Title:   The-O: Studio Wall Design (for Illustration)
Agency:   Baie-Lingual Concepts
Advertiser:   The-O Recording Studio

Title:   Vat Oor: Tokio, Vat Oor: Londen, Vat Oor: Sydney (Campaign) (for Illustration)
Agency:   Draftfcb, Cape Town
Advertiser:   Pendoring Reklametoekennings 2012

Title:   Voëls, Dik Vingers (Campaign) (for Typography)
Agency:   Joe Public
Advertiser:   Ofm

COMMUNICATION DESIGN

Title:   Die seep-op-'n-tou wat hou
Agency:   Joe Public
Advertiser:   Mahindra

Title:   The-O: Identity Programme
Agency:   Baie-Lingual Concepts
Advertiser:   The-O Recording Studio

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Title:   #DISAFRIKAANS
Agency:   tbsp///beyond the line
Advertiser:   kykNET

Title:   Hyundai Superband
Agency:   The Jupiter Drawing Room, Cape Town
Advertiser:   Hyundai

TRULY SOUTH AFRICAN - TELEVISION

Title:   Athletes, Anthem, Izikhothane (Campaign)
Agency:   Black River F.C.
Advertiser:   Nando's

Title:   Human Spirit
Agency:   The Jupiter Drawing Room, Johannesburg
Advertiser:   ABSA

Title:   Nandi, Grace, Sophie (Campaign)
Agency:   Joe Public
Advertiser:   Nola Mayonnaise

Title:   Parliament
Agency:   Black River F.C.
Advertiser:   Nando's

TRULY SOUTH AFICAN - RADIO

Title:   Mielie Meal Anel, Rahul (Campaign)
Agency:   Black River F.C.
Advertiser:   Nando's

Title:   Mielie Meal Kuhle
Agency:   Black River F.C.
Advertiser:   Nando's

Title:   Movie Choir vs Ladysmith, Amadodana vs Sarafina, Drakensberg vs Meadowlands (Campaign)
Agency:   Ogilvy & Mather, Johannesburg
Advertiser:   Mzansi Magic

Title:   Project English (Campaign)
Agency:   Joe Public
Advertiser:   One School at a Time

Title:   Skhot' So Hard
Agency:   Ogilvy & Mather, Johannesburg
Advertiser:   KFC

Title:   Tie, Break Up (Campaign)
Agency:   Draftfcb, Johannesburg
Advertiser:   Gidani

Title:   Warranty, Elijah, Mega Mileage Bonanza (Campaign)
Agency:   Draftfcb, Johannesburg
Advertiser:   Toyota Automark

TRULY SOUTH AFRICAN - GENERAL

Title:   Connector Bot (Campaign)
Agency:   MetropolitanRepublic
Advertiser:   MTN

Title:   Fire Blanket Calendar
Agency:   Draftfcb, Cape Town
Advertiser:   Engen

Title:   Local Economy
Agency:   Etiket
Advertiser:   The Whippet

Title:   The Rhino Stamp Project
Agency:   TBWA\Hunt\Lascaris, Johannesburg
Advertiser:   Stop Rhino Poaching

Title:   Yawn Machine
Agency:   Joe Public
Advertiser:   Douwe Egberts

TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Title:   Hyundai Superband
Agency:   The Jupiter Drawing Room, Cape Town
Advertiser:   Hyundai

Title:   The Campaign that Never Flighted
Agency:   MetropolitanRepublic
Advertiser:   Taste Holdings

STUDENTS

STUDENTS - TRADITIONAL MEDIA

Title:   Kalmeer, Verlig, Verlos (Campaign)
Tertiary Institution:   Vega School of Brand Leadership, Pretoria
Product/Service:   Zambuk
Student:   Nico Janse van Rensburg

Title:   Rooikappie, Gouelokkies (Campaign)
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   Nokia
Students:   Art Director: Scheri Gerstner, Copy Writer: Karlyne Zovitsky

Title:   Stof Af Jou Dors
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   BOS Ice Tea
Students:   Lushca Brink, Melissa Fontini

STUDENTS – DIGITAL MIXED MEDIA CAMPAIGN

No finalists

STUDENTS - CRAFT

Title:   Fokofpolisiekar (for Editorial Design)
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   Fokofpolisiekar Band
Student:   Francois Linde

Title:   Jan kunsvlyt-bier (for Design)
Tertiary Institution:   North-West University
Product/Service:   Jan kunsvlyt-bier
Student:   Wanda Priem

Title:   Your Biltong Company DIY Biltong Kit (for Packaging)
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   Your Biltong Company
Student:   Sean Creighton

Title:   The Unholy Trinity (for Design)
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   Selfpromotion
Student:   Misha le Roux

STUDENTS – INTEGRATED CAMPAIGN

Title:   Blink Stefanus Kaggelk*k
Tertiary Institution:   North-West University
Product/Service:   Blink Stefanus
Student:   Stephan Pretorius

Title:   Blink Stefanus Wolhaar Beeldpoetsers
Tertiary Institution:   North-West University
Product/Service:   Blink Stefanus
Student:   Wanda Priem

Title:   VredeFest Toffie
Tertiary Institution:   North-West University
Product/Service:   VredeFest
Students:   Lanita Germishuys, Janine van der Bank, Vicki Joubert, Iske Conradie

STUDENTS – TRULY SOUTH AFRICAN - GENERAL

Title:   Analysis of Space
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   Selfpromotion
Student:   Kim Albrecht

Title:   Blair Witch Barbie
Tertiary Institution:   Vega The School of Brand Leadership, Cape Town
Product/Service:   Help Me To Breathe
Students:   Alice Toich, Jonah Lewis

Title:   E-toll
Tertiary Institution:   AAA School of Advertising, Johannesburg
Product/Service:   Nando's
Student:   Kgosietsile Mogorosi

Title:   Lion Strike
Tertiary Institution:   AAA School of Advertising, Johannesburg
Product/Service:   Lion Matches
Student:   Kgosietsile Mogorosi

Title:   Mo
Tertiary Institution:   Red & Yellow School of Logic and Magic
Product/Service:   Mo
Student:   Tian van Heerden

STUDENTS – TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Title:   Dust Off Your Thirst
Tertiary Institution:   AAA School of Advertising, Cape Town
Product/Service:   BOS Ice Tea
Students:   Art Director: Lushca Brink, Copy Writer: Melissa Fontini

Title:   Vellie Happy
Tertiary Institution:   Red & Yellow School of Logic and Magic
Product/Service:   Vellie Happy
Student:   Melissa Raath

Title:   Vertrekker Vellies
Tertiary Institution:   Red & Yellow School of Logic and Magic
Product/Service:   Vertrekker Vellies
Students:   Grant Renecle, Beatrice Willoughby