Categories

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

All entries are single, unless otherwise stated. For example, posters must be entered individually, not several posters as one (1) entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Check the “Preparation Guidelines” on how to submit your entry.

 

1.  Communication Design

 

Subcategories:

1.1  Brand Identity & Collateral Design

  • Logos: Single logo design which may include reference material showing the development of the logo and its application.
  • Identity Programmes: At least three elements of a brand identity must be included, such as logo, business cards, letterhead, envelopes. Digital components may also be included.
  • Posters & Billboards: Posters entered in the Print category may not be re-entered into the Communication Design category. Please select the most appropriate category for your entry.
    Individual posters that make up a campaign must each be entered separatelyEXAMPLE: Three (3) posters making up a campaign must be three (3) entries.
  • Direct & Promotional Mail: Includes items that are mailed using either standard mail or courier services, including 3D pieces.
  • General Collateral: All loose design elements including Point of Purchase (POP), in-store, promotions, calendars, labels. NOTE: All items distributed via mail services should be entered in the Direct & Promotional Mail category, for example, cards, invitations.
  • Creative use of Paper: A category for any innovative use of paper in design. EXAMPLE: An entry in General Collateral can be re-entered here, to be considered for the Creative Use of Paper award.

1.2  Three Dimensional & Environmental Design

  • Package & Industrial Design: Includes all branded packaging and products created specifically with the intention to promote a brand, for example, a perfume bottle, food packaging, etc.

1.3  Publication Design

  • Physical publications only. Includes book design and magazine/newspaper cover design, annual reports, brochures and technical literature, etc.  Or whole publications e.g. annual reports, magazines; newspapers, manuals, etc.

1.4  Motion & Digital Graphic Design

  • Broadcast Design & Graphics: Commercial station and channel branding, including: logos, interstitials, identities, TV channel branding, programme branding, motion graphic design, etc. NOTE: Can be produced using animation or shot footage but no usage of existing footage permitted (e.g. edits from content featured on the station NOT permitted. This does not include TV content promos or trailers – this should be entered in TV, Film & Video category.) Overview Videos must be limited to 2 minutes. Check the “Preparation Guidelines” for more information.
  • Design for Digital: A new category in 2017, recognising the important role of design in digital media. Any digital platform can be entered here and the jury will consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications, publication design, etc. NOTE: Entries in the digital category can be re-entered here. All entries here can also be entered in the Design Craft category.

1.5 Design Mixed-media Campaign

  • A minimum of three (3) design elements is required; e.g. identity programme, interior design package design, etc.

1.6  Design Crafts

  • The jury will evaluate Craft entries according to the extent the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
  • All Craft entries must be entered as single pieces. For example, three (3) commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Subcategories:

  • 1.6.1    Photography
  • 1.6.2    Writing for design
  • 1.6.3    Illustration
  • 1.6.4    Typography

 

 

2. Digital & Interactive Communication

        Sponsored by Netwerk24, digitale tuiste van Die Burger, Beeld, Volksblad en Rapport

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. NOTE: ALL work must be submitted with sub-titles and translations. 

Includes all computer, online, mobile (phones and tablets) and special digital interfaces.

Check the “Preparation Guidelines” on how to enter your work.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute entry. Check the “Preparation Guidelines” for more information.

When essentially the same work is being entered into more than one category, it is vital that the entry is appropriately described for each category. Ensure that your entry description is appropriate for the category. When supplying an overview video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.

Includes all desktop, online, mobile (phones and tablets) and digital communication.

NOTE: Branded content can be entered in any of the sub-categories below, depending on the medium used. A branded content campaign can be entered in the Digital Integrated Campaign category as well as the Integrated Campaign category.

 

Subcategories:

2.1  Website or Microsite

  • Website: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. www.toyota.co.za.  A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. Glade Festival 2014.

2.2  Social Media

  • Includes the creation of social platforms, the use of existing social platforms, and user-generated content.
  • Stand-alone Online Video is NOT included here – this should be entered under TV, Film & Video.

2.3  Mobile media

  • Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.

2.4  Display advertising

  • Paid-for media space on a third-party platform, including banner ads, interstitial pages, pop-up windows, etc. Each banner ad in a campaign must be entered individually. Internet video commercials (e.g. YouTube paid for advertising) must be entered under TV/Film/Video.

2.5  Digital application, Games & Interactive Tools

  • Brand relevant applications, including: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks and touch tables.
    Please also check “Mobile Applications & Sites” for your entry.

2.6  Digital Integrated Campaign

  • Must be a digitally-led campaign including a minimum of three (3) different digital elements, for example, microsite, social media and mobile media.

2.7  Digital Crafts

  • NOTE: Animation, Illustration, Photography and Graphic Design have all moved to Communication Design – Design for Digital.
  • Work may be re-entered in all relevant Craft categories.
  • The jury will evaluate Craft entries according to the extent the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
  • All Craft entries must be entered as single pieces. For example, banner ads must be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Subcategories:

  • 2.7.1   User experience Design
  • 2.7.2   Writing
  • 2.7.3   Use of Technology
  • 2.7.4   Music and Sound design

 

 

3. Television, Film & Video Communication

         Sponsored by kykNET

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. NOTE: ALL work must be submitted with sub-titles and translations. 

Check the ‘Preparation Guidelines’ on how to submit your entry.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute overview. Check the “Preparation Guidelines” for more information.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. 

 

Subcategories:

3.1   Television/Cinema Commercials with a production budget exceeding R1m.

  • Entries must be designed for broadcast and first aired on television or cinema.

3.2  Television/Cinema Commercials with a production budget under R1m.

  • Entries must be designed for broadcast and first aired on television or cinema.       

3.3  Internet Video

  • Videos created specifically for Internet or mobile communication. This includes viral videos and promotions.

3.4  TV Trailers and Content Promos

  • This includes all promotions for broadcast content. Existing footage may be used, e.g. material from featured programming content.

NOTE: this does not include station and channel branding, including logos and interstitials - this should be entered in the Motion Graphic Design category.

3.5  Other Screens

  • Video created specifically to air on screens other than TV, cinema or the Internet. This includes In-store, waiting rooms, in-flight, stadiums, outdoor screens, airports, event screenings, and corporate video.

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

3.6  Branded Content Video

  • Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.
  • The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content OR the brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing television series, in one or more episodes.
  • Branded Content Video includes the following: Feature film or mini-series made for television, cinema release, DVD, or online release. This includes all genres – fiction, reality, documentary or entertainment.

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

3.7  Music Videos

  • Includes all video with the specific purpose of promoting the artists. The jury will judge innovation in the creation of the video.

3.8  Television, Film & Video Crafts

  • All work may be re-entered in all relevant Craft categories.
  • The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
  • All Craft entries must be entered as single pieces. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Subcategories:

  • 3.7.1    Direction
  • 3.7.2    Cinematography
  • 3.7.3    Writing
  • 3.7.4    Production Design
  • 3.7.5    Animations
  • 3.7.6    Special Visual effects
  • 3.7.7    Editing
  • 3.7.8    Original Music & Sound Design
  • 3.7.9    Performance
  • 3.7.10  Best use of licensed Music

 

 

4. Print Communication

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Please ensure that you provide as much information on the background of your entry. If possible provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have. Overview Videos must be limited to two (2) minutes.

Check the ‘Preparation Guidelines’ on how to submit your entry.

NOTE: A new entry must be submitted for each piece (for example, three (3) posters may not be taped together as one (1) entry). If, in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

All entries may only be submitted once in the following categories: Newspapers, Magazines and Posters.

 

Subcategories:

4.1  Newspaper Advertising

  • Includes all advertising in Newspapers using standard advertising space.  
  • Also includes: Tactical use of Print: Non-traditional and special use of newspapers e.g. complete feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

4.2  Magazine Advertising

  • Includes all advertising in Magazines using standard media space.  
  • Also includes: Tactical use of Print: Non-traditional and special use of magazines e.g. complete feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.

4.3  Indoor Posters

  • Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums and galleries, etc.
  • All Outdoor and Street-Pole entries must go in the Outdoor section.

NOTE: All Outdoor and Street-Pole entries must go in the Outdoor section. Posters already entered in the Communication Design category cannot be entered in the Print Communication category.

4.4  Branded Content – Print

  • Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.
  • The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a consumer magazine published by the brand and integrating the brand in the messaging and content (such as an in-flight magazine) OR the brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an existing print publication (such as a paid-for feature article in a magazine).
  • Branded Content Print includes: books, magazines, newsprint, and original content. This includes all genres – fiction, reality, documentary or entertainment.

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

4.5  Print / Outdoor & Out of Home Crafts

  • Check the ‘Preparation Guidelines’ on how to enter your work.
  • The jury will evaluate Craft entries according to how well the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
  • All Craft entries must be entered as single pieces. For example, three (3) posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

NOTE: Communication Design category entries must be entered in Design Crafts, not here.

Subcategories:

  • 4.5.1    Art Direction
  • 4.5.2    Writing
  • 4.5.3    Photography
  • 4.5.4    Illustration
  • 4.5.5    Typography

 

 

5. Radio Communication

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Check the ‘Preparation Guidelines’ on how to submit your entry.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute entry, check the “Preparation Guidelines” for more information.

 

Subcategories:

5.1  Radio Station Commercials

  • Includes all radio commercials flighted on radio stations, whether broadcast or Internet radio.

5.2  Internet & Mobile Auto Commercials

  • Includes all audio clips distributed via the Internet or Mobile media, including: podcasts, email, website downloads, etc.

5.3  Branded Content – Radio

  • Branded Content includes the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.
  • The brand may create a content vehicle for the specific purpose of showcasing the brand, for example a reality series sponsored by the brand and integrating the brand in the messaging and content OR the brand may work with an independent producer by integrating the brand into an existing content platform, for example by including elements of the brand in an ongoing series, in one or more episodes.
  • Branded Content Radio includes the following: one off radio features, mini- series made for radio, event radio coverage, etc. This includes all genres – fiction, reality, documentary or entertainment.

IMPORTANT: Please ensure that your entry description explains the context and how the material was viewed. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

5.4  Radio Crafts

  • All Craft entries must be entered as single pieces. For example, three commercials from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.
  • The jury will evaluate Craft entries according to the extent the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.

Subcategories:

  • 5.4.1           Direction
  • 5.4.2           Writing
  • 5.4.3           Original Music & Sound Design
    • For the composition of an outstanding, original piece of music and/or sound effects design for radio, whereby the craft of the composer/sound designer is unique and greatly enhances the commercial. The craft award is awarded to the composer or sound designer. Please note that only original music/soundtracks can be entered here. Do not enter existing licensed music/ tracks.
  • 5.4.4           Performance
    • For an outstanding performance in a radio commercial by the voice-over artist that enhances the quality of the commercial. The Craft Award is awarded to the performer/artist.

 

 

6. Outdoor & Out-of-Home

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Check the ‘Preparation Guidelines’ on how to enter your work.

Please ensure that you provide as much information on the background of your entry.

If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute entry.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry. When supplying an overview video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

Three (3) billboards that each form part of a campaign must each be entered as individual entries, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award. However, single Street Pole executions can be made up of more than one poster, as long as the posters work in sequence and must be viewed together as a single concept.

NOTE: Craft entries for Outdoor & Out-of-Home media must be entered in the Print/Outdoor & Out-of-Home Crafts category.

 

Subcategories:

6.1  Outdoor Media

  • All fixed outdoor media spaces, including billboards, electronic screens, bus shelters and street pole advertising.

6.2  Ambient & Alternative Media

  • All free-format, non-traditional forms of media, including: building wraps, handouts, kiosks, murals, merchandising, never before used media, playing fields, promotional giveaways and sampling.

NOTE: EXCLUDES activations using live actors/performers, which should be entered in “Live Events, Activations and Sponsorship – Live Activations”.

6.3  In-store

  • Includes all in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays, etc.

NOTE: EXCLUDES Posters that are on display in store, which should be entered in the Indoor Poster category.

6.4  Transit Air

  • Includes anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks) or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons, etc.).

6.5  Direct Mail

  • Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

 

7. Live Events, Activations & Sponsorship

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Check the “Preparation Guidelines” on how to enter your work.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute entry. Check the “Preparation Guidelines” for more information.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category.  If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.

When supplying an overview video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

 

Subcategories:

7.1   Live Events

  • Includes internal and external events, including branded content e.g. auctions, educational, branded content, conferences, launches, motivational, road shows, screenings, service and social responsibility, etc.
  • A Live Event must have an invited audience. DO NOT ENTER ACTIVATIONS HERE.

7.2  Live Activations

  • Entries include any brand activation where live acting/role playing/performing is the primary mechanism, with an incidental audience that has not been invited.
  • Brand activations and promotions that use promotional staff should be entered into the Ambient & Alternative Media category.

NOTE: EXCLUDES promos where samples are handed out with no immersive live interaction. Also excludes activations where the primary message is communicated primarily via a digital medium, electronic billboard or other device.

7.3   Sponsorships

  • Including sponsorship of consumer focused sporting and lifestyle events. Entries in this category must show a sponsor and audience participation must be via ticket purchases, e.g. sporting events and social activities.

NOTE: Events with an invited, non-paying audience must be entered into Live Events.

7.4  Live Crafts

  • The jury will evaluate Craft entries according to the extent the entry excels in the particular craft. The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry, and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
  • All Craft entries must be entered as single pieces. For example, banner ads must be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Subcategories:

  • 7.4.1            Direction
    • Where the director has clearly been a major influence on the overall craft and therefore success of the live event.
  • 7.4.2           Writing
    • For an outstanding and original concept and script.
  • 7.4.3           Art Direction/Stylist
    • For outstanding art direction of an event/activation incorporating set design, set dressing, styling, make-up, props and wardrobe.
  • 7.4.4           Original Music & Sound Design
    • For the composition of an outstanding, original piece of music or sound effects design, that ensures a unique sound track and greatly enhances the event/activation. Please note that only original music/soundtracks will be considered here. Do not enter existing licensed music/tracks.
  • 7.4.5           Performance
    • For an outstanding performance by the actor(s) or voice-over artiste(s) that enhances the quality of the event/activation.
  • 7.4.6           Use of Technology
    • Innovation in the use of technology for a live event. The technology must add value to the overall experience and brand offering. Includes lighting, staging, and any other technical elements that add value to the event.
  • 7.4.7           Video & Motion Graphic Design
    • Includes all electronic material created for screens at the event. The video material must add value to the overall

 

 

8. Original Afrikaans

         Sponsored by Virseker

 

  • All advertising mediums are included.
  • Any advertisement originally conceptualised and created in Afrikaans can be entered.
  • This category is only eligible for Afrikaans entries.

NOTE: Each element must be submitted as a separate entry.

 

 

9. Retail Communication

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

  • All advertising mediums are included.
  • Advertising by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers.
  • Any product or service that is sold or marketed via the retail sector and any retail store, for example department store, emporium, discount store, or a sales outlet offering goods at a discounted price.

NOTE: Each element must be submitted as a separate entry.

 

 

10. Integrated Campaign

           Sponsored by Toyota

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

A category catering for communication campaigns working across multiple media – a minimum of three (3) different types of media is required. Example: a campaign can include television, radio and outdoor; OR interior design, posters & online.

It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to a maximum of two (2) minutes. Original video content may be submitted at the full-length, and may accompany the overview video as separate media elements.

Check the “Preparation Guidelines” for more information.

Integrated Campaign entries may be made up of multiple pieces that have already been entered as single entries in the other categories.

 

 

11. Student Awards

 

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Student entries must be produced from work set by educational institutions based within South Africa.

All entries in the Student categories can be checked against the related “Preparation Guidelines” in the professional categories.

Please ensure that you provide as much information on the background of your entry. If possible and where necessary, provide a walkthrough explaining all aspects of your entry, including the strategy, innovative ideas, target audience and provide any results that you may have.

Overview Videos must be limited to two (2) minutes. If it is considered necessary, the full-length work may accompany the 2-minute entry.

When submitting multiple elements of a campaign into various categories, it is vital that the entry is described appropriately for each category. If the judges cannot readily discern which elements are to be considered for the relevant category, it will count against your entry.

When supplying an overview video, it is highly recommended that the presentation is tailored/adapted to highlight the elements most relevant to the chosen category.

There are six (6) student main categories:

 

S. 1  Student: Television, Film & Video communication

Subcategories:

  • S.1.A  Television, Cinema, & Internet Commercials
    • Entries must be designed for broadcast media or the Internet. These must be commercials for a specific brand. No storyboards – only finished commercials can be entered.
    • NOTE:  All entries are single, unless otherwise stated. A new entry must be submitted for each piece (for example, you cannot enter a television commercial and an internet commercial as one (1) entry).
  • S.1.B  Motion Graphics
    • Including animation, special visual effects, opening and closing credits, channel identities and TV Promos. Any AV media created as part of coursework for an educational facility can be submitted, including music videos, short films, etc.
    • NOTE: The submission should be edited down to a maximum of 2 minutes. The entry can include intro screens explaining the context of the entry and any editing that has been made.
  • S.1.C  Television, Film & Video Crafts
    • Includes all film crafts  – direction, cinematography, writing, production design, animation, special visual effects, editing, best use of licensed music, original music & sound design and performance.
    • Check the “Professional Categories” for a description of each craft.
    • NOTE: Check the Professional Categories for a description of each craft. A single entry may be entered for multiple craft awards, e.g. direction, writing & performance (as well as in one of the two categories above, e.g. Motion Graphics). Please create a separate entry for each craft.

 

S.2   Student: Radio Communication

  • Radio Commercials: Includes radio commercials for radio stations, whether broadcast or Internet radio.
  • Radio Branded Content: Includes radio branded content: the integration of a brand into a content platform – either pre-existing or created specifically for the purpose of promoting the brand.

Radio entries must be fully produced commercials in electronic format. No storyboards will be accepted.

 

S.3    Student: Print, Outdoor & Out of Home

All entries are single elements. Example: Three (3) print ads that each form part of a campaign must each be entered as individual entries, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

NOTE: ALL work must be submitted with English translations.

Subcategories:

  • S.3.A Newspapers & Magazine advertising
    • Includes Newspapers & Magazines using standard advertising media space.
    • Includes Tactical Use of Print: Non-traditional and special use of newspapers & magazines, e.g. complete feature or inserts; use of margins, page numbers, content within a publication, catalogues, wraps, bands, pop-up, 3D, etc.
  • S.3.B  Indoor Posters
    • Posters for indoor rather than outdoor use e.g. in-store, supermarkets, auto showrooms, pharmacies, hospitals, schools, banks, offices, residential buildings, exhibitions, museums, galleries, etc.  
    • NOTE: All Outdoor and Street-Pole entries must go in the Outdoor & Out-of-Home.
  • S.3.C  Outdoor & Out-of-Home
    • Outdoor Media: fixed outdoor media spaces including billboards, electronic screens, bus shelters, street pole advertising, etc.
    • Ambient & Alternative Media: All free-format, non-traditional forms of media, including: building wraps, handouts, kiosks, murals, merchandising, never before used media, playing fields, promotional giveaways and sampling.
    • In-store: in-store promotional media including all areas common to the in-store environment: elevators, point-of-purchase, promotional branding, stair risers, trolleys, washroom advertising, window displays, etc.
    • Transit & Air: anything involving a road vehicle (cars, bikes, buses, taxis, trains, trucks or flying and floating objects (aeroplanes, blimps, helicopters, inflatables, hot-air balloons, etc.).
    • Direct Mail: Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.

 

S.4   Student: Communication Design

Subcategories:

  • S.4.A Logos & Identity Programmes
    • Single logo design. May include reference material showing the development of the logo and its application.
    • Identity Programmes must include at least three (3) elements of a brand identity such as logo, business cards, letterhead, envelopes. May include digital components.
  • S.4.B Collateral Design
    • Direct & Promotional Mail: Flat and 3D media delivered via post, courier or hand-delivery including: cards, catalogues, gifts, invitations, promotions, samples, etc.
    • General Collateral: All loose design elements, including:  calendars, cards, carry bags, fabric designs, in-store, invitations, labels, P.O.P, promotional items, wallpaper, wrapping paper, etc.
  • S.4.C Publication Design
    • Single elements within a publication: magazine insert,   book cover, jacket design, magazine cover, publication wrap, etc.
    • Whole Publications: Physical & Electronic publications, including: annual reports, books, brochures, magazines, manuals, newspapers and technical literature.
  • S.4.D Package & Industrial Design
    • Industrial Design includes products that have specifically been introduced to enhance brand equity.
    • Package Design specifically with the intention to enhance brand equity, including: beverage containers and packaging, food packaging, perfume bottles and packaging, retail product packaging, etc.
  • S.4.E Motion & Digital Graphic Design
    • Motion Graphic Design: Including animation, special visual effects, opening and closing credits, channel identities and TV Promos.
    • Design for Digital: Recognising the important role that design has in digital media. Any digital platform can be entered here, for the jury to consider the innovation in graphic design on the platform. Examples include animation, motion graphic and still design – websites, mobile, interactive applications and publication design.

Any AV media created as part of course work for an educational facility can be submitted, including music videos, short films, etc.

 

S.5  Student: Digital & Interactive Communication

Categories are only eligible for non-English South African languages. All entries must be at least 70% in either Afrikaans, isiZulu, isiXhosa, isiNdebele, Siswati, Xitsonga, Venda, Setswana, Sepedi or Sesotho. All entries must be submitted with an English translation.

Subcategories:

  • S.5.A Digital Media
    • Display Advertising: Paid-for media space on a third-party platform, including Banner ads, interstitial pages, pop-up window Each banner ad in a campaign must be entered individually.
    • Website or Microsite: A website is defined as a long-term platform that is the main online representation of a brand for an on-going period, e.g. bmw.co.za. A microsite is defined as a short-term site created for a specific product or sub-brand experience, e.g. Glade Festival 2014.
    • Social Media: Includes the creation of social platforms, the use of existing social platforms, and user-generated content. Stand-alone Online Video is NOT included here – this should be entered under TV, Film & Video.
    • Digital Applications, Games & Interactive Tools: Brand relevant applications, including: active desktop screens, branded technology, corporate presentations, downloadable desktop widgets, games created specifically for a brand, installations, intelligent applications connected to the Internet, kiosks and touch table.
    • Mobile Media: Mobile applications, mobile sites, branded games created specifically for smart phones and/or tablets.
  • S.5.B Digital Crafts
    • User Experience Design: User experience design and information architecture. The user experience via the interface. Excellence in user experience design (UX). Entrants should explain the UX thinking and convince the jury how the thinking led to user delight.
    • Writing: specifically for digital media.
    • Use of Technology: Innovation in the use of technology for all digital platforms.  The technology must add value to the overall experience and brand offering.
    • Music & Sound Design: Innovative use of audio for digital media.

NOTE: A single entry may be entered for multiple crafts, e.g. Animation, Writing & Use of Technology. The piece must be re-entered for each craft that you would like judged.

 

S.6  Student: Integrated Campaign

         Sponsored by the ATKV

Subcategories:

  • S.6.A Integrated Campaign
    • A category catering for communication campaigns working across multiple media - a minimum of three different types of media is required. Example: a campaign can include television, radio and outdoor; OR interior design, posters & online.
    • It is important that the media work together as a cohesive campaign and entries should explain the integration of the different media platforms.
    • NOTE: ALL work must be submitted with English sub-titles and translations.
  • S.6.B Print & Design Crafts
    • Craft entries will be evaluated according to the extent the entry excels in the particular craft. 
    • The craft will be considered in the overall context of the entry, i.e. the craft must be integral to and supportive of the objective and concept of the entry and should not be superfluous or disconnected, i.e. the craft must add value to the entry.
    • All Craft entries must be entered as single pieces. For example, three posters from a campaign must each be entered individually, not several as one entry. If in the opinion of the jury, several pieces constitute a campaign, then these entries will be combined into one campaign award.

Subcategories:

  • S.6.B1   Art Direction
  • S.6.B2   Writing
  • S.6.B3   Illustration
  • S.6.B4   Typography
  • S.6.B5   Photography