2017 Winners

Television/Cinema Commercials (with a production budget exceeding R1 million)

SILVER

Title: Silly Spender
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu


SILVER

Title: Vat die Stof my Bra
Agency: Black Khaki
Advertiser: BUCO Hardware Buildware
Language: Afrikaans
 
 

Television/Cinema Commercials (with a production budget under R1 million)


GOLD

Title: Everybody Knows
Agency: 7Films, Y&R South Africa
Advertiser: Western Cape Government
Language: Afrikaans


SILVER

Title: Pocket
Agency: 7Films & The Make Beautiful Agency
Advertiser: Channel O
Language: Zulu


SILVER

Title: Krieket
Agency: Lucan
Advertiser: NetNuus
Language: Afrikaans
 
 

Television, Film & Video Communication: Internet Video

SILVER

Title: Ag Shem
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu
 
 

Television, Film & Video Crafts – Cinematography

CRAFT CERTIFICATE

Title: Vat die Stof my Bra
Agency: Black Khaki
Advertiser: BUCO Hardware Buildware
Language: Afrikaans
 
 

Television, Film & Video Crafts – Direction

GOLD

Title: Everybody Knows
Agency: 7Films, Y&R South Africa
Advertiser: Western Cape Government
Language: Afrikaans
 
 

Television, Film & Video Crafts – Performance

CRAFT CERTIFICATE

Title: Silly Spender
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu
 
 

Television, Film & Video Crafts - Special Visual Effects

CRAFT CERTIFICATE

Title: Campaign: iWyze takes control when you can’t
Agency: Joe Public
Advertiser: iWyze
Languages: Afrikaans, Zulu
 
 

Television, Film & Video Crafts – Writing

CRAFT CERTIFICATE

Title: Vat die Stof my Bra
Agency: Black Khaki
Advertiser: BUCO Hardware Buildware
Language: Afrikaans
 
 

Original Afrikaans

SILVER

Title: Vat die Stof my Bra
Agency: Black Khaki
Advertiser: BUCO Hardware Buildware
Language: Afrikaans
 
 

Communication Design: Brand Identity & Collateral Design - Posters and Billboards

SILVER

Title: Campaign: Die toep vir tuinmaak
Agency: Abnormal Group
Advertiser: Gardening with Babylonstoren
Language: Afrikaans
 
 

Communication Design: 3D & Environmental Design - Package & Industrial Design

SILVER

Title: Keldermeester-versameling
Agency: Just Design
Advertiser: Lanzerac
Language: Afrikaans
 
 

Communication Design: Motion & Digital Graphic Design - Broadcast Design and Graphics

SILVER

Title: MTV Base Africa Channel Rebrand
Agency: Fort
Advertiser: Viacom/MTV Base Africa
Language: Zulu
 
 

Communication Design: Design Crafts – Illustration

CRAFT CERTIFICATE

Title: Zam-Buk Pocket-sized Heritage
Agency: J. Walter Thompson Johannesburg
Advertiser: Zam-Buk
Language: Zulu
 
 

Integrated campaign

GOLD

Title: The Ridge
Agency: Abnormal Group
Advertiser: Craft Homes
Language: Afrikaans
 
 

Outdoor & Out-of-Home: Ambient and Alternative Media

SILVER

Title: Campaign: Bossies oor Baarde
Agency: Newton's Third
Advertiser: Headcase Barbers International
Language: Afrikaans
 
 

Print Communication: Newspaper Advertising

SILVER

Title: Campaign: Spasie vir die hele gesin
Agency: Abnormal Group
Advertiser: Craft Homes
Language: Afrikaans
 
 

Print Communication: Magazine Advertising

SILVER

Title: Campaign: Kopseer
Agency: Joe Public
Advertiser: Adcock Ingram
Language: Afrikaans
 
 

Print Communication: Indoor Posters

SILVER

Title: XXXL Chips
Agency: FCB 1886
Advertiser: Steers
Language: Afrikaans


GOLD

Title: Zam-Buk Pocket-sized Heritage
Agency: J. Walter Thompson Johannesburg
Advertiser: Zam-Buk
Language: Zulu
 
 

Print Communication: Outdoor & Out of Home Crafts - Art Direction

CRAFT CERTIFICATE

Title: XXXL Chips
Agency: FCB 1886
Advertiser: Steers
Language: Afrikaans


GOLD

Title: Zam-Buk Pocket-sized Heritage
Agency: J. Walter Thompson Johannesburg
Advertiser: Zam-Buk
Language: Zulu
 
 

Radio Station Commercials

GOLD

Title: After Tears
Agency: The Odd Number
Advertiser: Brand South Africa
Language: Zulu


SILVER

Title: Campaign: Valentines
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Language: Sepedi, Zulu


SILVER

Title: Campaign: Hy het daarvoor gevra
Agency: Joe Public
Advertiser: People Opposing Women Abuse (POWA)
Language: Afrikaans


SILVER

Title: Campaign: Valentine’s Day Inner Peace
Agency: Joe Public
Advertiser: Chicken Licken
Language: Zulu


GOLD

Title: Campaign: Amagxaba Angay’zolo
Agency: Joe Public
Advertiser: Jet
Language: Zulu


GOLD

Title: Campaign: Hell’s Kitchen
Agency: The Odd Number
Advertiser: BBC Lifestyle
Language: Zulu
 
 

Branded Content – Radio

SILVER

Title: Zazi Mother's Day Dedication
Agency: Joe Public
Advertiser: Centre for Communication Impact
Language: Zulu
 
 

Radio Communication Crafts - Original Music and Sound Design

CRAFT CERTIFICATE

Title: Klink soos harde werk
Agency: BBDO Cape Town
Advertiser: Coronation
Language: Afrikaans
 
 

Radio Communication Crafts – Performance

GOLD

Title: After Tears
Agency: The Odd Number
Advertiser: Brand South Africa
Language: Zulu


GOLD

Title: Campaign: Hell’s Kitchen
Agency: The Odd Number
Advertiser: BBC Lifestyle
Language: Zulu


CRAFT CERTIFICATE

Title: Vat die Stof my Bra
Agency: Black Khaki
Advertiser: BUCO Hardware Buildware
Language: Afrikaans
 
 

Radio Communication Crafts – Writing

CRAFT CERTIFICATE

Title: After Tears
Agency: The Odd Number
Advertiser: Brand South Africa
Language: Zulu


CRAFT CERTIFICATE

Title: Campaign: Slegte Dag
Agency: FCB Cape Town
Advertiser: Blooms Apteek
Language: Afrikaans


CRAFT CERTIFICATE

Title: Campaign: Hell’s Kitchen
Agency: The Odd Number
Advertiser: BBC Lifestyle
Language: Zulu
 
 

Retail Communication

SILVER

Title: GeCell C
Agency: FCB 1886 & FCB Cape Town
Advertiser: Cell C
Language: Afrikaans


SILVER

Title: Silly Spender
Agency: Ogilvy & Mather Johannesburg
Advertiser: MultiChoice DStv
Language: Zulu
 
 

Students

 

Student Integrated Campaign

SILVER

Title: Suiwerbek Slingersous: Rêk Jou Bêk in Jou Eie Dialêk
Tertiary Institution: North West University
Students: Suné Potgieter, Grace Serfontein
Language: Afrikaans
 
 

Student Print Communication

SILVER

Title: Campaign: Kalklig – Geslag & Gevangenis
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Katherine Joubert
Language: Afrikaans
 
 

Student Communication Design – Collateral Design

SILVER

Title: Wild op jou voorstoep
Tertiary Institution: Stellenbosch Academy of Design and Photography
Student: Susan Duvenage
Language: Afrikaans
 
 

Student Communication Design – Logos and Identity Programmes

SILVER

Title: “Shibit! Soet en Suur Grafies Ontwerper”
Tertiary Institution: North West University
Student: Annemie van Vuuren
Language: Afrikaans


SILVER

Title: Umoya by DJ Zinhle
Tertiary Institution: Red & Yellow School of Logic and Magic
Students: Nick Pollet, Olehile Losaba
Language: Zulu
 
 

Student Communication Design – Publication Design

GOLD

Title: Reviving the “Bantu Symbol Writing” into contemporary visual culture
Tertiary Institution: Greenside Design Center College of Design
Student: Taurai Valerie Mtake
Language: Ndebele
 
 

Special Awards


Overall Student Winner

Student: Taurai Valerie Mtake
Category: Student Communication Design  –  Publication Design
Title: Reviving the “Bantu Symbol Writing” into contemporary visual culture
Tertiary Institution: Greenside Design Center College of Design
Language: Ndebele
 

Umpetha Award

Agency: The Odd Number
Category: Radio Station Advertisements
Title: Campaign: Hell’s Kitchen
Advertiser: BBC Lifestyle
Language: Zulu
 

Public Service Award

Agency: 7Films, Y&R South Africa
Category: Television advertisement (with a production budget under R1 million)
Title: Everybody Knows
Advertiser: Western Cape Government
Language: Afrikaans
 

No Prestige Award